On Wednesday, March 25, 2020, Outvote partnered with When We All Vote for an epic #CouchParty to encourage Americans to register to vote. With many of us stuck at home and eager to make a difference, When We All Vote designed the #CouchParty to bring volunteers together virtually for an evening of music and organizing. As host DJ D-Nice said, this was a “party with a purpose.”
In just three and a half hours, When We All Vote volunteers used Outvote to reach over 400,000 unregistered voters. More than 60,000 participants joined the #CouchParty, and 7,500 volunteers used Outvote to text voters.
Community Change Action is a 501(c)(4) advocacy organization whose mission is to “build the power and capacity of low-income people, especially low-income people of color, to change their communities and public policies for the better.” With the help of almost 100 local affiliate organizations nationwide, Community Change Action is creating an impressive network of grassroots organizers fighting for progressive change.
Read more about some of these campaigns that delivered key results for Community Change Action and their affiliates, reaching thousands of eligible voters and furthering the organizations’ missions.
In the 2018 midterms, Vote.org and Outvote teamed up to launch a nonpartisan campaign that allowed anyone, anywhere to remind their friends, family, and contacts to check their registration status, find their polling place, and go vote.
In one of the largest studies of relational organizing campaigns, 5,000 activists messaged over 85,000 friends with reminders to vote. A staggering metric showed users contacted over 17 friends each, on average.
On Super Tuesday, March 3rd, 2020, Outvote teamed up with Speaker Pelosi's team to help get out the vote. The Outvote Team worked closely with volunteers to make sure they were fully trained on the platform even going as far as to provide real-time support on election day.
In less than 12 hours, the campaign sent over 250,000 messages with reminders to vote and instructions on where to find polling places. The results from these conversations were then synced back to PDI for later analysis and to help direct future campaign strategy.
In a political off-cycle year, all eyes turned to the special election in North Carolina’s 9th Congressional District. Democratic candidate Dan McCready, a Marine Corps veteran and small business owner, ran in September 2019 for the second time in the 9th District after the 2018 midterms election was overturned due to Republican ballot fraud.
Outvote became the McCready campaign’s digital volunteer headquarters. The campaign placed signs with details for downloading the Outvote app in their campaign headquarters and each field office. When Election Day was over, volunteers had completed more than 1,000 actions to spread the word, raise money, and get voters to the polls combining to send over 750,000 messages.